Put your business on one page
Work through your customer, your offer and the economics that need to make sense.
Name the customer and the situation that brings them to you.
Describe the specific problem, frustration or desired result.
Describe what you deliver and why it is a good fit.
Name the routes from first awareness to a purchase.
Describe the people, process and resources needed to deliver.
List key suppliers, partners and skills, including backups.
Describe prices, units, frequency and payment timing.
Separate ongoing costs from costs that rise with each sale.
Name one assumption, a practical test and what would change your mind.
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A connected plan, not nine separate answers.
Read across each row: the customer and need should explain the offer; the delivery should support what you charge; the costs should make the next test worthwhile. Rewrite any answer that does not connect.
This original SMB worksheet organizes your planning assumptions. It does not validate demand, predict profit or replace a financial plan. Keep the uncertain answers visible and test them with real customers.