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Privacy Policy

Last updated: October 16, 2026

When you visit our website (https://smb.co) or any mobile applications (collectively, the “Website”) or use our services, you trust us with your data. Small Business Experts, Inc. values your trust, and protecting your information is a high priority. Small Business Experts, Inc. is committed to your privacy. This Privacy Policy explains what information Small Business Experts, Inc. and its affiliates (collectively, “Small Business Experts, Inc.” or “We”) collect, how information is collected, how we use that information, what information is shared with whom, and how Small Business Experts, Inc. protects your information when you use our products and services (“Services”).

Please read this Privacy Policy carefully as it will inform you on what we collect and how we use it. SMB is not for people under 18, and we do not knowingly collect information from them.

Our Privacy Policy applies to all of the Services offered by Small Business Experts, Inc., and its affiliates, including Services offered on other sites, but excludes Services that have separate privacy policies that do not incorporate this Privacy Policy, and Services that you may receive as a result of your participation in a program that expressly supersedes this Privacy Policy.

Our Privacy Policy does not apply to Services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include Services, or other sites linked from our Services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our Services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

The information Small Business Experts, Inc. collects varies based on the type of Services you use and the manner in which you access them. Depending on these factors, Small Business Experts, Inc. may collect the following information about you:

  • Personal Information. Including name, email address, phone number, and mailing address.
  • Account Information. Including business information, financial information you add or connect (such as financial statements, tax returns and accounting data), and payment information, which our payment processor handles.
  • Device Information and other Unique Identifiers. Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.‍‍‍

We collect information in the following ways:

  • Information You Provide. When you create an account, use SMB, chat with SMB's agent, upload files, connect other apps (such as accounting or email), save sign-ins for the agent to use, or share Rooms, you give us the information above and the content you add. We also receive information about businesses and the people who run them from public and licensed sources.
  • Cookies and Anonymous Identifiers. We use cookies and similar technologies to keep you signed in, remember your settings, and understand how SMB is used. You can control cookies in your browser settings. Blocking some cookies may stop parts of SMB from working.
  • Information About Businesses. SMB keeps information about businesses, including businesses whose owners have not signed up: name, location, industry, website and business contact details, plus SMB's own estimates such as revenue, team size, value ranges and risk scores. This information comes from public sources, licensed data providers, business websites and what users provide. We provide this business information to customers through the Site, our API and our data products. If you run a business and want to correct or remove information about it, email privacy@smb.co.
  • To Provide Services To You. We use the information we collect to provide, maintain, protect and improve SMB, including to answer your questions and complete tasks you ask SMB's agent to do. To do this, we send the content a task needs to the AI model providers and other service providers that help us run SMB, under their terms.
  • Analytics. We use analytics and error-monitoring providers to understand how SMB is used and to fix problems. They may collect cookies, IP addresses, device and browser details, pages visited and actions taken. For signed-in users, this information may be linked to your account.
  • To Improve Our Services. We use information about how people use SMB, including activity logs and conversations with SMB's agent, to improve SMB. This can include training and evaluating our own AI models. We do not use your uploaded documents, financial statements, connected financial data or other private financial records to train AI models.

We share information with service providers that help us run SMB (such as hosting, AI models, payments, email, analytics and error monitoring), with the people you choose to share with in SMB, and when the law requires it. We provide the business information described above under Information About Businesses to customers. We do not sell your account information or the private information and files in your workspace.

We take steps to secure all data through administrative, technical, and physical safeguards designed to protect against the risk of accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Unfortunately, we cannot guarantee the security of information transmitted through the Internet, and where we have given you (or where you have chosen) a password, you are responsible for keeping this password confidential.

Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. We still value the rights you have. Your privacy rights include:

  • Transparency and the Right to Information: Through this policy, we explain how we use and share your information. If you have questions or need additional information, you can contact us at privacy@smb.co.‍
  • Right of access, restriction of processing, erasure. You may contact us to request information about the Personal information we have collected from you, or to request that your Personal information be deleted. We will do our best to honor your requests, subject to any legal, ethical and contractual obligations. To make a request or to ask us a question about our data practices, please contact us via email at: privacy@smb.co. When requesting access to your Personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access, as well as to search for and provide you with the Personal information that we hold about you. You may designate an authorized agent to request information on your behalf, provided that the authorized agent complies with our verification procedures to ensure your permission has been obtained.
  • Your right to access or delete the Personal information we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refrain from taking certain actions with respect to some or all of the Personal information that we hold about you. In addition, some or all of the Personal information may have been destroyed, erased or made anonymous. In the event we cannot provide you with access to your Personal information, or we are unable to delete it, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
  • Right to correct your information. We endeavor to ensure that Personal information in our possession is accurate, current and complete. If an individual believes that the Personal information about him or her is incorrect, incomplete or outdated, he or she may request the revision or correction of that information. We reserve the right not to change any Personal information we consider accurate. If it is determined that Personal information is inaccurate, incomplete or outdated, we will use reasonable efforts to revise it and, if necessary, use reasonable efforts to inform agents, service providers or other third parties, which were provided with inaccurate information, so records in their possession may be corrected or updated.
  • Right to withdraw your consent at any time. When we process your Personal information based on your consent, you have the right to withdraw that consent at any time. This includes consents regarding your participation in certain Services, email/text/other communication consents, or any other consent that you have provided to Small Business Experts, Inc.. You may withdraw your consent by contacting us at: privacy@smb.co. Withdrawing consents may significantly limit your ability to use the Services.
  • Right to object or opt-out at any time. You have the right to object at any time to receiving marketing or promotional materials from us by either following the opt-out instructions in commercial e-mails or by contacting us, as well as the right to object to any processing of your Personal information or to participating in any program. We will consider any request you make to us, and provide a reply in a timely manner, according to our legal, ethical and contractual obligations. Some non-marketing communications are not subject to a general right to opt-out, such as communications about transactions and disclosures to comply with legal or ethical requirements.
  • Right to data portability. You have the right to data portability of your own personal data by contacting us. There are instances where applicable law or regulatory requirements allow or require us to refrain from transmitting your Personal information to certain recipients or may require additional documentation before transmitting your information. In addition, some or all of the Personal information may have been destroyed, erased or made anonymous. In the event we cannot fulfill your data portability request or require additional information to do so, we will contact you.
  • Your State Privacy Rights. State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
    • Confirm whether we process their personal information.
    • Access and delete certain personal information.
    • Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
    • Data portability.
    • Opt-out of personal data processing for:
      • targeted advertising (excluding Iowa);
      • sales; or
      • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights please email us at privacy@smb.co.

Except as otherwise permitted or required by applicable law or regulatory requirements, we will retain all data collected through your use of our Services only for as long as we believe it is necessary to fulfill the purposes for which the data was collected (including for the purpose of meeting any legal, accounting or other reporting requirements or obligations).

We regularly review our compliance with our Privacy Policy. If we receive a formal written complaint, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal information that we cannot resolve with our users directly.

This Privacy Policy is not intended to and does not create any contractual or other legal rights in or on behalf of any party. If we change this Privacy Policy, we will post any privacy policy changes on this page and, if the changes are material, we will provide a more prominent notice by sending you an email and/or posting a notice in the Services. Small Business Experts, Inc. reserves the right to modify this Privacy Policy at any time, so please review it frequently.

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