Information should be understandable. Decisions should stay in your hands.
A source and a date do different jobs.
A source tells you where information came from. A date tells you when it applied or was checked. Neither makes a claim broader than the evidence supports.
Look for the population, period and limits behind an answer, especially when it affects a business decision.
The published policy states its terms. A recent source check does not change its effective date or establish that every practice has been audited.
Not every answer is a fact.
Keep the type of information and its limits beside the conclusion.
InformationWhat it meansWhat to keep in mind
Observed
Present in a named source.
Check its date and scope. A published value may still need correction.
Owner-confirmed
Confirmed by someone authorized to speak for the business.
Owner confirmation is different from an independent review.
Estimated
Calculated from inputs and a method.
An estimate is not an appraisal, offer or guarantee.
Inferred
A conclusion drawn from available information.
The supporting evidence and uncertainty matter.
Provider-supplied
Information provided by a named third party.
A source relationship does not imply an endorsement.
Unknown
There is not enough information to answer.
Missing information does not mean zero, no risk or no opportunity.
Useful help. Clear limits.
Review belongs to a specific claim.
Check who wrote or reviewed a page, what they reviewed and when. A reviewer’s name on one article does not mean they reviewed every page or approved a decision for your business.
AI can help prepare the work.
AI-generated answers can contain mistakes. Check the underlying sources, assumptions and material details before relying on an answer or approving an action.
Professional judgment stays with people.
General information and prepared documents do not replace legal, tax, accounting or other qualified advice. Bring in the right professional when a decision requires it.
Relationships need context.
A named source, provider or organization is not automatically a customer, partner or endorser. Fees, sponsorships and other relationships matter when evaluating a recommendation.
Something doesn’t look right?
A useful correction starts with the specific claim and the evidence that would change it.
Include the business name or page URL and the exact detail.
02
Show what should change.
Explain the correction and include a supporting source if available.
03
Keep sensitive details private.
Leave passwords, identification numbers and private financial documents out of an initial email.
Access is not approval.
Connecting a tool, sharing information and approving an action are different decisions. Review the business, people, information and action involved before granting access.
Read the applicable policies for data handling and use of SMB. For questions about personal information, use the privacy contact published in the policy.