Preparing to Sell

Sell-Side Readiness

Preparing the business, records, financials, team, and story before going to market. Why it matters: Readiness work can improve buyer confidence before launch by cleaning up financials, contracts, records, processes, and the owner’s growth story.

Related terms

Buyer

The person, company, investor, or fund trying to buy the business. Why it matters: Different buyers value different things, so knowing the buyer type helps an owner understand likely questions, risks, financing needs, and negotiation style.

More from Preparing to Sell

Auction Process Blind Profile Confidential Information Memorandum Data Room Deal Timeline Due Diligence Checklist Management Presentation Process Letter Proprietary Deal Teaser

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