Preparing to Sell

Proprietary Deal

A deal where one buyer approaches the seller directly, usually without a broad auction. Why it matters: A proprietary buyer may offer speed and simplicity, but without competition the seller needs extra care to confirm price and terms are fair.

Related terms

Seller

The current business owner who wants to sell the business. Why it matters: The seller is not just handing over ownership; they are also proving the business, answering diligence requests, negotiating risk allocation, and often helping with transition.

Buyer

The person, company, investor, or fund trying to buy the business. Why it matters: Different buyers value different things, so knowing the buyer type helps an owner understand likely questions, risks, financing needs, and negotiation style.

More from Preparing to Sell

Auction Process Blind Profile Confidential Information Memorandum Data Room Deal Timeline Due Diligence Checklist Management Presentation Process Letter Sell-Side Readiness Teaser

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