Technology and Data Due Diligence

PII

Short for personally identifiable information. Why it matters: This abbreviation appears often in deal conversations and documents, so owners should connect it back to Personally Identifiable Information before agreeing to anything.

Related terms

Personally Identifiable Information

Information that can identify a person, such as name, email, phone number, address, or Social Security number. Why it matters: This gives owners a clearer way to understand buyer questions, advisor comments, and negotiation tradeoffs during a sale process.

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