Customer and Sales Due Diligence

CLV

Short for customer lifetime value. Why it matters: This abbreviation appears often in deal conversations and documents, so owners should connect it back to Customer Lifetime Value before agreeing to anything.

Related terms

Customer Lifetime Value

An estimate of how much profit a customer creates over the full relationship. Why it matters: This gives owners a clearer way to understand buyer questions, advisor comments, and negotiation tradeoffs during a sale process.

More from Customer and Sales Due Diligence

Backlog CAC Conversion Rate Customer Acquisition Cost Customer Churn Customer Concentration Customer Lifetime Value Lead Net Revenue Retention NRR One-Time Revenue Pipeline

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