Asset Purchase Agreement

Purchase Agreement

The main legal contract for buying the business. Why it matters: This gives owners a clearer way to understand buyer questions, advisor comments, and negotiation tradeoffs during a sale process.

Asset Sale

A deal where the buyer purchases specific assets and liabilities of the business rather than the legal company itself. Why it matters: Asset sales can let buyers choose what they take on, but they may require contract assignments, third-party consents, and different tax treatment for the seller.

Advisor

A professional who helps with the sale, such as a broker, M&A advisor, CPA, attorney, or investment banker. Why it matters: The right advisor can help prepare materials, explain tradeoffs, manage buyers, reduce surprises, and keep the owner from negotiating complex deal terms alone.

Buyer

The person, company, investor, or fund trying to buy the business. Why it matters: Different buyers value different things, so knowing the buyer type helps an owner understand likely questions, risks, financing needs, and negotiation style.