Simplifying Business Sales for Business Owners: SMB on the B2SMB Podcast

How much is my business worth? Where do I find buyers? What’s the right next step? These are the same questions our co-founder & CEO, Joe Brown, faced when selling his own business, and they’re what led to the creation of SMB.co.

Joe recently sat down with Mike on the B2BSMB Institute Podcast to talk about why small business sales are broken - and how SMB.co is fixing them.

From business owner to business sales innovator

Like many entrepreneurs, Joe assumed selling his business would be simple. After all, if it was profitable, buyers should be lining up, right? Instead, he found himself lost in a maze of confusing valuations, unclear processes, and a lack of resources.

"I didn’t know where to start. What was my business worth? Who would buy it? How do I even find those buyers? It felt like there were a hundred unknowns, and no real roadmap." — Joe Brown

That experience sparked the idea for SMB.co, a platform designed to take the guesswork out of business sales and bring transparency, efficiency, and support to small business owners.

A new way to buy & sell businesses

SMB.co was built with one simple goal: to make business sales as clear and accessible as any other major financial decision.

"We wanted to give business owners the same clarity and confidence they have when making other big financial moves - whether it’s buying a house or selling an investment. Small businesses deserve that same level of transparency." — Joe Brown

At SMB.co, we’re flipping the traditional business sales model on its head by:

• Finding businesses before they hit the market - because many never do.
• Providing real-time insights so sellers know what their business is worth and what buyers are looking for.
• Streamlining the deal process with technology that makes negotiations and transactions easier.

Joe, along with co-founders Brit and Mike, saw the need for a better system - one that makes selling a business simple, guided, and stress-free.

What you’ll learn in this podcast episode

Joe dives deep into:

• The biggest challenges small business owners face when selling.
• Why so many businesses never sell - and how SMB.co changes that.
• How transparency in business sales leads to better deals for both buyers and sellers.
• What’s next for SMB.co and how we’re shaping the future of small business acquisitions.

If you're thinking about buying or selling a business, this episode is packed with insights that will help you navigate the process with confidence.

Listen to the full episode here: Watch Now

Why this matters

The market for small business sales is growing fast. Millions of businesses will change hands in the coming years, yet many owners don’t know where to start - or worse, they never find the right buyer.

That’s why SMB.co is here. By combining technology, expert insights, and real-time deal opportunities, we’re creating a smarter, more efficient way to buy and sell small businesses.

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