What Is the Difference Between Off-Market and On-Market?
Understand the difference between active listings and off-market opportunities.
SMB.co uses both off-market and on-market listings because buyers often want the full picture of a market, not just the small share that is publicly advertised.
Off-market
An off-market business is not currently shown as publicly for sale.
That does not mean the owner is unavailable. Many owners still review interest even when they are not advertising a public sale.
On-market
An on-market business is actively listed for sale.
You will usually see more obvious sale intent and a more direct buying workflow for these businesses.
How to choose what to view
If you only want currently listed businesses, use the available filters.
If you are open to broader outreach, include off-market businesses too. That gives you access to more opportunities and more potential owner responses.